Cold calling is not the main preference of most agents, however it usually is what you have to do. If you have to be making cold calls regularly, then you will want to ensure that you master cold calling. You will end up making a significant amount of cold calls, and since you will be making them, you might as well make the most out of them that you possibly can. The reason that agents are not the biggest fan of cold calling is that you are more than likely to run into some problems. For example, you may have limited information about the person that you are trying to get a hold of, and that may make things more difficult. You also never know who is gonna answer the phone when you make the call. Two other major problems as well will be that there is the possibility that the person who answers may not be interested in your products or your agency, or even learning about them as well as you do not know exactly how they will react to you giving them a call, and if they react negatively, that can end poorly.
As an agent, you may be asking yourself why you need or would want to be making cold calls, and the answer is simple, it is inexpensive. For newer agents especially, you will really want to look into making cold calls as they are inexpensive ways to contact people. If you are not able to afford to outsource lead generation, then cold calling is the best solution for you to start with. This is a great way to begin especially when you are starting up as an agency.
Now, you may also ask yourself if cold calling actually works, and the answer is yes, this particular strategy can play a successful role in your lead generation game plan. It will probably not be the most successful strategy that you may use, but chances are that it will be a successful one. If you have the right people with the right ideas, and they know how to make the most out of it then you will start to see the results that you want to see.
You may not always have the best experiences when it comes down to making these calls. The best thing that you can do is to prepare for any outcome and try to master the art of cold calling. To help you out and make cold calling easier for you, we have put together a guideline for you. Below will be a helpful guideline to assist you when it comes down to making cold calls:
Before initiating a call, the first thing you want to do is prepare. Do whatever you can in order to prepare in the best way possible for the call that you are about to make. Research as much as you can beforehand, although you may not have enough information to work with as you would want, but still try to gather as much as you can from what you have. The one thing you do not want to do is call someone without having enough information about them. If you do not have the exact information that you may need, it would be best to avoid making the call out to them.
When it comes down to making cold calls, it would be best that you use a script to help you out during the call. Keep in mind that you want to avoid sounding like a robot, so although you may be reading from the script, try to also improvise if you can to make it sound genuine and authentic. There are certain key points that you will want to stick to reading the script with. Using a script will help you when explaining the points and going over the benefits of the products that you are trying to sell to the client.
When you are writing out your script, it is important that you practice it as much as you can, and personalize it to make it sound more like you. The more you practice with your script, the more you will learn what works and what does not. You will get a feel over what sounds more natural when speaking and what doesn’t. Practice in front of a mirror that way you can view yourself as you are speaking and try to pay as much attention as possible to what it is that you are saying. If you are able to practice with someone, definitely take the opportunity to do so and that way they can provide feedback to you over what works when it comes down to the script. Rehearsing your script will help you out a lot as it will improve your way of speaking, and will give you the confidence when it comes down to talking to the clients. During calls, one can get nervous as they fear that they might forget what to say, but if you practice your script enough times then you will always know exactly what to say, and in what tone to say it in.
When you are calling out for cold calls, it is important that you keep the right frame in mind and keep a positive attitude. The mindset that you go into a call with is crucial, and will dictate the way that the call goes. You must believe that you are providing value to the clients that you are reaching out to. Keep the belief that you are genuinely helping people with a positive change that you are providing to them. As an agent, if you reach out to a client and you are positive and helpful about what it is that you are selling, then the call will most likely go in the way that you would like for it to go. Now, if you enter with a negative mindset, chances are that the call will not be a good one and you will not benefit from the call. First, it is important that you believe in the product that you are selling, because if you believe in the product, then there is a higher chance that the client will believe in it as well.
If you can, make the call out as soon as possible. You want to ensure that you are making the calls right away. Once you have done your research on the lead and have gathered the necessary information that you need, pick up the phone and make the call as soon as possible. You do not want to hesitate on calling out, you want to call as soon as you can, and that will most likely be as soon as you have the information that you need to make the call.
When it comes down to making cold calls, you must know how to handle objections and difficult calls. Since we are talking about insurance here, you should know that you will face several objections. There are 4 things that you should keep in mind in order to counter their objections, while still keeping them on the line for wanting to purchase your product. For starters, you do not want to start off with an insurance pitch, do not lead with that to begin with. Secondly, avoid arguing with the client if they object to what it is that you are providing, do not argue and try to keep the conversation going without arguing with them. You want to also provide value for them, show them exactly what the value is to the product that you are selling. Lastly, you want to provide good and positive vibes to them. If they get that you are giving off good vibes, then there is a higher chance that they will want to do business with you. If you feel negative vibes from a company or agency, then chances are you will not want to do business with them, that is why you must only give off positive vibes.
If you encounter a situation where they are not available to talk right away, try to schedule a call for another time, a more convenient time. While on the call with them, provide alternative times, preferably 2-3 alternative ones that way there is a lesser opportunity of them giving you a straight up no. ask them what times work with them, what time of the day is best, and accommodate them as much as possible. Do not just go off of your times, see what works best with them and give them a call when they give you a time that works best with them.
Hopefully, this information helps you with any future cold calls that you will make. These guidelines have been put together to assist you in the best way possible regarding cold calls. For more educational blogs like this one, make sure to check out Quotehound University and see what other tips we have to help you with your insurance needs. For access to better quality leads as well, connect with the Quotehound team to assure that you are receiving the best possible leads. We guarantee you that we will provide the leads available for you. Do not wait another day, connect with Quotehound today, and continue to grow your agency.